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Relationship Fundraising

By Ken Burnett

Relationship Fundraising Social Sciences

Relationship Fundraising

By Ken Burnett

0 - Default Title
Description
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book "Relationship Fundraising" to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraisingAvoid common fundraising errors and pitfallsApply the vital ingredients for fundraising successBuild good relationships through marketingAchieve a greater understanding of their donorsCommunicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.Prepare for the challenges of twenty-first century fundraising
Product details
Edition:
2
Number of Pages:
384
Release Date:
2002-08-09
Publication Date:
2002-09-13
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
0787960896
ISBN13:
9780787960896
Weight:
606 g
Height:
237 cm
Width:
162 cm
Thickness:
32 cm
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