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Scenario-based Strategic Planning

By Burkhard Schwenker

Product Image: Scenario-based Strategic Planning

Scenario-based Strategic Planning

By Burkhard Schwenker

Only 1 item left in stock
Description
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
Product details
Edition:
1
Number of Pages:
219
Release Date:
2013-07-29
Publication Date:
2013-07-29
Publisher:
Springer Fachmedien Wiesbaden GmbH
Languages:
Original: English
ISBN10:
3658028742
ISBN13:
9783658028749
GPSR Manufacturer Reference:
[email protected]
Weight:
612 g
Height:
168 cm
Width:
240 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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