Voices into Choices: Acting on the Voice of the Customer

Name: Voices into Choices: Acting on the Voice of the Customer
Brand: Oriel Inc
Availability: OutOfStock
Rating: 5 (1 reviews)

By Gary Burchill

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Description

A groundbreaking how-to resource that addresses the gap between having your customers' voices, and being able to translate their voices into tangible results. Readers will learn how to engage in a process of getting to know their customers and learning their point of view so they can responsibly take action based on their customers' preferences, align the organization around the new insight they have acquired, gain buy-in for the resulting initiatives, and make the outcome of the initiative more successful. Voices into Choices captures the right balance between being a step-by-step method and offering the theoretical framework to understanding and using customer voices.

Product details

Number of Pages:: 448
Release Date:: 1997-07-01
Publication Date:: 1997-07-01
Publisher:: Oriel Inc
Languages:: Published: English, Original: English
ISBN10:: 1884731139
Weight:: 1089 g

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