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Tourism Distribution Channels: Practices, Issues and Transformations

By Dimitrios Buhalis

Tourism Distribution Channels: Practices, Issues and Transformations

By Dimitrios Buhalis

0 - Default Title
Description
This title looks at all the issues involves in the distribution of the tourism product. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
400
Release Date:
2002-02-01
Publication Date:
2002-02-01
Publisher:
Cengage Learning
Languages:
Published: English, Original: English
ISBN10:
0826454704
Weight:
726 g
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