Human Resource and Marketing

Name: Human Resource and Marketing
Brand: LAP LAMBERT Academic Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Buchoo, Fasahat Nazir

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Description

This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

Product details

Binding:: Paperback
Number of Pages:: 76
Release Date:: 2025-12-29
Publication Date:: 2025-12-29
Publisher:: LAP LAMBERT Academic Publishing
Languages:: Original: English
ISBN10:: 6209463134
ISBN13:: 9786209463136
Weight:: 131 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 5 cm

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