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How Brands Grow
By Bryon Sharp
0 - Used - good
Description
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Product details
Edition:
2
Number of Pages:
239
Release Date:
2021-09-20
Publication Date:
2021-12-21
Publisher:
Oxford University Press
Languages:
Original:
English
ISBN10:
0190330023
ISBN13:
9780190330026
GPSR Manufacturer Reference:
Weight:
520 g
Height:
163 cm
Width:
233 cm
Thickness:
22 cm
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