Consumer Ethnocentrism, Country of Origin and Marketing

Name: Consumer Ethnocentrism, Country of Origin and Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

Product details

Edition:: 1
Number of Pages:: 358
Release Date:: 2022-10-06
Publication Date:: 2022-10-06
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032269006
ISBN13:: 9781032269009
GPSR Manufacturer Reference:: [email protected]
Weight:: 702 g
Height:: 161 cm
Width:: 240 cm
Thickness:: 24 cm

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