Marketing Scales Handbook (Marketing Scales Handbook: A Compilation of Multi-Item Measures)

Name: Marketing Scales Handbook (Marketing Scales Handbook: A Compilation of Multi-Item Measures)
Brand: Butterworth-Heinemann Ltd
Availability: OutOfStock
Rating: 5 (1 reviews)

By Bruner, Gordon C.

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Product details

Edition:: 1
Number of Pages:: 1651
Release Date:: 2001-09-01
Publication Date:: 2001-09-01
Publisher:: Butterworth-Heinemann Ltd
Languages:: Published: English, Original: English
ISBN10:: 0877572909
Weight:: 2182 g

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