Principles of Marketing

Name: Principles of Marketing
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Manfred Bruhn

0 - Default Title

Description

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

300

Release Date:

2025-10-17

Publication Date:

2025-10-17

Publisher:

Springer

Languages:

Original: English

ISBN10:

365845833X

ISBN13:

9783658458331

GPSR Manufacturer Reference:

[email protected]

Weight:

567 g

Height:

168 cm

Width:

240 cm

Thickness:

16 cm

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