Bruckners Little Brand Building Book. Life is a Story - story.one

Name: Bruckners Little Brand Building Book. Life is a Story - story.one
Brand: story.one publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Franz Bruckner

0 - Default Title

Description

Building a brand doesn't start with slogans--it starts with clarity. This book reveals a hands-on framework to craft a credible, inspiring, and executable brand position from scratch. Step by step, it leads through purpose, market framing, target insight, benefit proof, and emotional promise, anchored by recognizable archetypes that give every brand a living personality. Real examples and sharp workshop exercises show how to translate belief into behavior and make strategy tangible across teams. With gentle humor and persuasive guidance, the author--drawing on decades shaping global icons like Red Bull and Innocent--proves that brand building is not mystic art but a disciplined craft polished by creativity. The outcome is a one-page, high-impact brand compass that guides communication, design, and daily decisions with confidence and consistency.

Product details

Languages:: Original: English
Number of Pages:: 80
Publisher:: story.one publishing
Publication Date:: 2025-10-22
ISBN / EAN:: 9783711806345
Weight:: 198 g
Dimensions:: 13/21/1 cm
GPSR Manufacturer Reference:: [email protected]

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