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Competition Demystified

By Greenwald, Bruce C.

Product Image: Competition Demystified

Competition Demystified

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Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
416
Release Date:
2007-08-28
Publication Date:
2007-09-01
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1591841801
ISBN13:
9781591841807
GPSR Manufacturer Reference:
[email protected]
Weight:
376 g
Height:
140 cm
Width:
212 cm
Thickness:
23 cm
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