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Romancing the Market

By Stephen Brown

Product Image: Romancing the Market

Romancing the Market

By Stephen Brown

0 - Default Title
Description
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
312
Release Date:
1998-12-03
Publication Date:
1998-12-03
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415184185
ISBN13:
9780415184182
GPSR Manufacturer Reference:
[email protected]
Weight:
477 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm
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