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Public Relations and the Social Web

By Rob Brown

Product Image: Public Relations and the Social Web

Public Relations and the Social Web

Only 1 item left in stock
Description
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
Product details
Edition:
1
Number of Pages:
194
Release Date:
2009-04-03
Publication Date:
2009-04-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749455071
ISBN13:
9780749455071
GPSR Manufacturer Reference:
[email protected]
Weight:
461 g
Height:
161 cm
Width:
240 cm
Thickness:
15 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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