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Competitive Marketing Strategy for Europe

By Linden Brown

Competitive Marketing Strategy for Europe

By Linden Brown

0 - Default Title
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
1994-05-06
Publication Date:
1994-05-06
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0333613511
ISBN13:
9780333613511
Weight:
582 g
Height:
156 cm
Width:
234 cm
Thickness:
21 cm
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