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Business Adventures

By John Brooks

Product Image: Business Adventures

Business Adventures

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Description
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
459
Release Date:
2014-08-13
Publication Date:
2014-08-14
Publisher:
Hodder And Stoughton Ltd.
Languages:
Original: English
ISBN10:
1473610389
ISBN13:
9781473610385
Weight:
490 g
Height:
134 cm
Width:
216 cm
Thickness:
38 cm
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