Winning the Global TV News Game

Name: Winning the Global TV News Game
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Johnston Carla Brooks

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Description

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 344
Release Date:: 2025-06-04
Publication Date:: 2025-06-04
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032607777
ISBN13:: 9781032607771
GPSR Manufacturer Reference:: [email protected]
Weight:: 524 g
Height:: 156 cm
Width:: 234 cm
Thickness:: 19 cm

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