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Creating a Brand Identity
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Description
• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications
Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:
• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
158
Release Date:
2016-01-26
Publication Date:
2016-01-09
Publisher:
Laurence King
Languages:
Original:
English
ISBN10:
1780675623
ISBN13:
9781780675626
GPSR Manufacturer Reference:
Weight:
500 g
Height:
230 cm
Width:
190 cm
Thickness:
20 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€17,69