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Goodtype The Art of Lettering

By Brooke Robinson

Goodtype The Art of Lettering Film, Art & Culture

Goodtype The Art of Lettering

0 - Default Title
Description
From whimsical to elegant, and old-school influences to new school-Goodtype's The Art of Lettering showcases dynamic hand lettering from today's young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike. Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
Product details
Edition:
illustrated
Number of Pages:
288
Release Date:
2018-07-10
Publication Date:
2018-07-01
Publisher:
Rizzoli International Publications
Languages:
Original: English
ISBN10:
0847862321
ISBN13:
9780847862320
GPSR Manufacturer Reference:
[email protected]
Weight:
1800 g
Height:
222 cm
Width:
299 cm
Thickness:
32 cm
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