Placeholder text

Go to cart

From the Ground Up

By Brock Warner Cfre

Product Image: From the Ground Up

From the Ground Up

By Brock Warner Cfre

Only 1 item left in stock
Description
Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrationsWebsites that convert visitors into donorsEmail marketing and best practices for increasing email revenueDigital advertising strategiesAnalytics and conversion tracking for measuring ROIDesign thinking for more donor-centric fundraisingSocial media for impact and meaningful engagementIntroduction to donor journey mappingSystems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author: Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Product details
Binding:
Paperback
Number of Pages:
208
Release Date:
2020-09-02
Publication Date:
2020-09-02
Publisher:
Amazon Digital Services LLC - Kdp
Languages:
Original: English
ISBN10:
0980983614
ISBN13:
9780980983616
GPSR Manufacturer Reference:
[email protected]
Weight:
235 g
Height:
134 cm
Width:
200 cm
Thickness:
17 cm
Buy on Amazon

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€1,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,49