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Consumer Behaviour During Festive Season

By Brinda Kalyani, Pallavur Raman

Consumer Behaviour During Festive Season Law

Consumer Behaviour During Festive Season

0 - Default Title
Description
This book examines consumer buying behaviour during festive seasons in Coimbatore, focusing on key festivals such as Diwali, Dusshera, Christmas, and New Year. It aims to analyse consumer preferences, spending patterns, and the factors influencing purchase decisions, including cultural traditions, social influences, promotional activities, and psychological motivations. Using both primary and secondary data, the research employs a structured questionnaire and statistical tools like Percentage, Chi-square, and ANOVA analyses. A SWOT analysis of the festive market is also conducted. The study highlights how festivals drive increased consumer activity, offering opportunities for businesses to understand buying motives, brand loyalty, and satisfaction levels. The findings provide valuable insights for retailers and marketers to develop effective strategies that leverage festive enthusiasm to boost sales, enhance customer engagement, and strengthen long-term brand relationships.
Product details
Binding:
Paperback
Number of Pages:
116
Release Date:
2025-11-07
Publication Date:
2025-11-07
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209201628
ISBN13:
9786209201622
Weight:
191 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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