Mission-Based Marketing

Name: Mission-Based Marketing
Brand: Wiley
Availability: OutOfStock
Rating: 5 (1 reviews)

By Brinckerhoff, Peter C

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Description

MISSION-BASED MARKETING Positioning Your Not-for-Profit in an Increasingly Competitive World THIRD EDITION Return on investment. Social enterprise. Social marketing. Social networks. Market-based pricing. These terms are now nearly everywhere in the literature of the nonprofit world. But what do they mean to your mission, your staff, your board, and the people that your nonprofit serves? Mission-Based Marketing, Third Edition shows you how your organization can optimally react, respond, innovate, and, yes, prosper, in an increasingly competitive and rapid-response environment. This significantly updated edition of this classic expands on the invaluable hows and whys of not-for-profit empowerment covered in the second edition to offer highly effective new ideas and new criteria for marketing success. This Third Edition of Mission-Based Marketing provides comprehensive, hands-on guidance, addressing: - Getting on board with nonprofit web sites, social networking, and new methods of communication - Advances in technology, customer service in today's world, and the effects of marketing on fundraising - How your nonprofit can be both mission-based and market-driven - Better ways to use technology in an always-online world - The need for flexibility in your nonprofit - The marketing cycle for a nonprofit - Knowing your competition - Active askingwhat it is and how you do it The people your organization serves depend on you to be there to provide services to them. You need them to guide you with their wants, help you locate the opportunities to serve, and work with you to move your organization, your mission, and your community to new heights of effectiveness, well-being, and success. Revealing how top-quality not-for-profits do marketing, Mission-Based Marketing, Third Edition gives your organization the tools to ensure it's doing it right, this year and throughout the twenty-first century.

Product details

Edition:: 3
Languages:: Original: English
Number of Pages:: 256
Publisher:: Wiley
Publication Date:: 2010-10-05
Release Date:: 2010-10-22
ISBN / EAN:: 9780470602188
Weight:: 531 g
Dimensions:: 157/235/19 cm
GPSR Manufacturer Reference:: [email protected]

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