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People-First Internal Communication
By Emma Bridger
Only 1 item left in stock
Description
People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee engagement and build thriving workplace cultures. Written by Emma Bridger and Lee Smith, this book shows you how to design communication strategies that put people at the heart of every message and channel. With real-world examples from NATS, Bupa and the University of Leeds, it provides a clear roadmap for creating communication that matters. You'll learn how to: - Map communication journeys that align with employee needs and goals- Build empathy-based personas and design communication experiences that resonate- Apply data and AI tools to enhance personalization and insight- Strengthen belonging and culture through purpose-led messaging- Measure impact to demonstrate communication's strategic value Whether you're modernizing internal channels or leading large-scale transformation, People-First Internal Communication helps you move from information delivery to genuine connection, turning communication into a driver of engagement, innovation and lasting change. Themes include: internal communication strategy, employee engagement, culture building, AI and communication, empathy-led leadership, organizational change
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
360
Release Date:
2025-12-30
Publication Date:
2025-12-03
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398623067
ISBN13:
9781398623064
GPSR Manufacturer Reference:
Weight:
547 g
Height:
156 cm
Width:
234 cm
Thickness:
19 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€31,47