Basics Marketing 02: Online Marketing

Name: Basics Marketing 02: Online Marketing
Brand: Bloomsbury Academic
Availability: OutOfStock
Rating: 5 (1 reviews)

By Brian Sheehan

- Default Title

Description

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

184

Release Date:

2010-10-25

Publication Date:

2010-11-25

Publisher:

Bloomsbury Academic

Languages:

Original: English

ISBN10:

2940411336

ISBN13:

9782940411337

GPSR Manufacturer Reference:

[email protected]

Weight:

546 g

Height:

162 cm

Width:

231 cm

Thickness:

23 cm

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