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Customer Specific Marketing: The New Power in Retailing

By Woolf, Brian P.

Customer Specific Marketing: The New Power in Retailing Business, Finance & Career

Customer Specific Marketing: The New Power in Retailing

Only 1 item left in stock
Description
Brian Woolf's book changed the way companies do business. His Theory; Mass marketing is dead. Differentiated marketing-giving different offers to different customers is the new marketing wave. A graduate of Harvard business School and former CEO of Food Lion, Woolf shows how businesses have to practice the intelligent loss of business for greater profits by reorganizing your business along customer rather than product lines.
Product details
Release Date:
1996-05-01
Publication Date:
1996-05-01
Publisher:
Teal Books
Languages:
Published: English, Original: English
ISBN10:
1888051027
Weight:
680 g
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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