Product Management for Dummies

Name: Product Management for Dummies
Brand: Wiley
SKU: 9781119264026-V
Price: 10.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Brian Lawley

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Description

- Create a winning strategy for your product - Gather customer and market feedback to maximize revenue - Master persuading your team The essential guide to seamless product management Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit(TM) templates (Microsoft Office format), a $99 value. Inside... - Product management principles - Maintaining product life cycles - Successful market research - Competitive market analysis - Effective product launches - Dynamic product road maps - Practical communication tips - Develop a powerful business case

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

384

Release Date:

2017-01-13

Publication Date:

2017-01-24

Publisher:

Wiley

Languages:

Original: English

ISBN10:

1119264022

ISBN13:

9781119264026

GPSR Manufacturer Reference:

[email protected]

Weight:

521 g

Height:

187 cm

Width:

233 cm

Thickness:

22 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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