Foundations of Marketing Thought

Name: Foundations of Marketing Thought
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jones, D. G. Brian

0 - Default Title

Description

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from German scholars to study and teach marketing. Challenging traditional assumptions, this book provides an authoritative new narrative of the origins of marketing thought and will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history.

Product details

Edition:

1

Number of Pages:

230

Release Date:

2017-12-14

Publication Date:

2017-12-14

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138181803

ISBN13:

9781138181809

GPSR Manufacturer Reference:

[email protected]

Weight:

514 g

Height:

161 cm

Width:

240 cm

Thickness:

17 cm

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