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Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

By Brett King

Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

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Description
The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.
Product details
Edition:
1
Number of Pages:
360
Release Date:
2011-04-01
Publication Date:
2011-04-01
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Languages:
Published: English, Original: English
ISBN10:
9814302074
Weight:
726 g
Height:
23.4 cm
Width:
15.8 cm
Thickness:
3.8 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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