Le marketing digital

Name: Le marketing digital
Brand: DUNOD
SKU: 9782100745456-V
Price: 1.69 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Grégory Bressolles

Le marketing digital

By Grégory Bressolles

Only 1 item left in stock

Description

Une présentation synthétique du marketing digital qui transpose la stratégie des 4P (product, price, place, promotion) dans l'univers d'Internet et propose un état des lieux ainsi qu'une réflexion sur les modifications induites par les technologies de l'information et de la communication sur le marketing. ©Electre 2025

Product details

Binding:

Paperback

Edition:

2

Number of Pages:

127

Release Date:

2016-04-06

Publication Date:

2016-04-06

Publisher:

DUNOD

Languages:

Published: French, Original: French

ISBN10:

210074545X

Weight:

132 g

Height:

180 cm

Width:

130 cm

Thickness:

10 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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