Placeholder text

Go to cart

Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

By Brent Green

Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions Business, Finance & Career

Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

Only 1 item left in stock
Description
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you: -- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers. -- Select the right advertising media to achieve your marketing goals -- LOHAS: a new lifestyle segment that's changing everything -- How to plan and organize "bandwagon" Boomer events and promotions -- Exceptional opportunities for reaching Boomers through the Internet.
Product details
Edition:
2
Number of Pages:
330
Release Date:
2004-12-01
Publication Date:
2004-12-01
Publisher:
Paramount Market Pub
Languages:
Published: English, Original: English
ISBN10:
0972529071
Weight:
658 g
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€1,50

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,50