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Mastering Search Analytics

By Brent Chaters

Mastering Search Analytics Business, Finance & Career

Mastering Search Analytics

By Brent Chaters

0 - Default Title
Description
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. * Focus on conversion and usability—not on driving larger volumes of traffic * Track the performance of your SEO and paid search keywords * Apply techniques to monitor what your competitors are doing * Understand the differences between mobile and desktop search * Learn how social media impacts your search rankings and results * Audit your site for problems that can affect users and search spiders * Create dashboards and expanded reports for all of your search activities
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
400
Release Date:
2011-10-19
Publication Date:
2011-11-22
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1449302653
ISBN13:
9781449302658
GPSR Manufacturer Reference:
[email protected]
Weight:
637 g
Height:
177 cm
Width:
231 cm
Thickness:
28 cm
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