Business-To-Business Marketing

Name: Business-To-Business Marketing
Brand: SAGE PUBN
SKU: 9781473973442-V
Price: 6.79 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ross Brennan

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Description

‘This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.’ - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business School

Product details

Binding:: Paperback
Edition:: 4
Number of Pages:: 416
Release Date:: 2017-06-01
Publication Date:: 2017-06-22
Publisher:: SAGE PUBN
Languages:: Original: English
ISBN10:: 1473973449
ISBN13:: 9781473973442
Weight:: 816 g
Height:: 189 cm
Width:: 249 cm
Thickness:: 32 cm

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