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Principles of Marketing

By Brassington, Dr. Frances

Principles of Marketing Business, Finance & Career

Principles of Marketing

Only 1 item left in stock
Description
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
1296
Release Date:
2006-12-15
Publication Date:
2006-08-03
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
0273695592
ISBN13:
9780273695592
GPSR Manufacturer Reference:
[email protected]
Weight:
2430 g
Height:
199 cm
Width:
280 cm
Thickness:
47 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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