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B2B Content Marketing Strategy

By Devin Bramhall

B2B Content Marketing Strategy Law

B2B Content Marketing Strategy

By Devin Bramhall

0 - Default Title
Description
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient.
B2B Content Marketing Strategy provides mid-career marketers with a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing tools that can be used in everyday work, this book will enables the reader to develop living audience profiles, choose the appropriate channels for content and understand how to utilize technology to boost content output. Author Devin Bramhall explains how to maximize ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing. In this book, marketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to use Featuring real-world examples from early stage startups through to legacy enterprise brand companies including Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
280
Release Date:
2025-10-03
Publication Date:
2025-10-28
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398622508
ISBN13:
9781398622500
GPSR Manufacturer Reference:
[email protected]
Weight:
430 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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