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Demarketing

By Nigel Bradley

Product Image: Demarketing

Demarketing

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Description
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
Product details
Edition:
illustrated
Number of Pages:
240
Release Date:
2013-10-21
Publication Date:
2013-10-23
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415816475
ISBN13:
9780415816472
GPSR Manufacturer Reference:
[email protected]
Weight:
529 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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