Demarketing

Name: Demarketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Nigel Bradley

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Description

This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

Product details

Edition:: illustrated
Languages:: Original: English
Number of Pages:: 240
Publisher:: Routledge
Publication Date:: 2013-10-23
Release Date:: 2013-10-21
ISBN / EAN:: 9780415816472
Weight:: 529 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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