Marketing Research: Tools and Techniques

Name: Marketing Research: Tools and Techniques
Brand: Oxford University Press
SKU: 9780199655090-G
Price: 1.50 EUR
Availability: OutOfStock
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Description

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

Product details

Binding:: Paperback
Edition:: 3
Number of Pages:: 552
Release Date:: 2013-05-08
Publication Date:: 2013-03-07
Publisher:: Oxford University Press
Languages:: Original: English
ISBN10:: 019965509X
ISBN13:: 9780199655090
GPSR Manufacturer Reference:: [email protected]
Weight:: 1059 g
Height:: 187 cm
Width:: 249 cm
Thickness:: 27 cm

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