Franchise Organizations

Name: Franchise Organizations
Brand: Harvard Business Review Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Bradach, Jeffrey L., Bradach, Jeffrey L.

0 - Default Title

Description

The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

Product details

Edition:

1

Number of Pages:

237

Release Date:

1998-01-01

Publication Date:

1998-01-31

Publisher:

Harvard Business Review Press

Languages:

Original: English

ISBN10:

087584832X

ISBN13:

9780875848327

Weight:

562 g

Height:

163 cm

Width:

243 cm

Thickness:

24 cm

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