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Authenticity: Brands, Fakes, Spin and the Lust for Real Life

By David Boyle

Authenticity: Brands, Fakes, Spin and the Lust for Real Life Philosophy

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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Description
David Boyle guides us through the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, 'Authenticity' explains where our reactions against spin and fakeness come from - and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business - and they're having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle's search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics. He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon - revealing the unexpected force that looks set to change all our lives.
Product details
Binding:
Paperback
Number of Pages:
352
Release Date:
2004-11-01
Publication Date:
2004-11-01
Publisher:
Harper Perennial
Languages:
Published: English, Original: English
ISBN10:
0007179642
GPSR Manufacturer Reference:
[email protected]
Weight:
220 g
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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