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Adding Prestige to Your Portfolio

By Drew Boyd

Product Image: Adding Prestige to Your Portfolio

Adding Prestige to Your Portfolio

0 - Default Title
Description
Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value.Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment,Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
216
Release Date:
2021-01-03
Publication Date:
2021-01-03
Publisher:
Kogan Page Ltd
Languages:
Original: English
ISBN10:
1789666090
ISBN13:
9781789666090
GPSR Manufacturer Reference:
[email protected]
Weight:
330 g
Height:
158 cm
Width:
235 cm
Thickness:
11 cm
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