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Advances in Advertising Research XV

By Christina Boutsouki

Advances in Advertising Research XV Law

Advances in Advertising Research XV

0 - Default Title
Description
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
Product details
Number of Pages:
380
Release Date:
2026-01-03
Publication Date:
2026-01-03
Publisher:
Springer Vieweg
Languages:
Original: English
ISBN10:
3658491132
ISBN13:
9783658491130
GPSR Manufacturer Reference:
[email protected]
Weight:
601 g
Height:
153 cm
Width:
216 cm
Thickness:
25 cm
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