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Sport Brands

By Patrick Bouchet

Sport Brands Business, Finance & Career

Sport Brands

By Patrick Bouchet

0 - Default Title
Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.
Product details
Edition:
illustrated
Number of Pages:
210
Release Date:
2013-04-05
Publication Date:
2013-02-22
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415532841
ISBN13:
9780415532846
GPSR Manufacturer Reference:
[email protected]
Weight:
485 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
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