Data-driven Marketing

Name: Data-driven Marketing
Brand: Springer Vieweg
Availability: OutOfStock
Rating: 5 (1 reviews)

By Silvia Boßow-Thies

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Description

Teil I: Data-driven Marketing im Überblick.- Teil II: Datenmanagement als Grundlage für Marketingentscheidungen.- Teil III: Smarte Insights fürs Marketing.- Teil IV: Praxisbeispiele.- Teil V Datenschutz und Ethik im Data-driven Marketing

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: German
Number of Pages:: 328
Publisher:: Springer Vieweg
Publication Date:: 2020-08-22
ISBN / EAN:: 9783658299941
Weight:: 426 g
Dimensions:: 15/21/2 cm
GPSR Manufacturer Reference:: [email protected]

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