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Pay-Per-Click Search Engine Marketing Handbook

By Boris Mordkovich

Pay-Per-Click Search Engine Marketing Handbook Law

Pay-Per-Click Search Engine Marketing Handbook

- Used - good
Description
You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!
Product details
Binding:
Paperback
Number of Pages:
204
Release Date:
2005-04-01
Publication Date:
2005-04-11
Publisher:
Lulu.com
Languages:
Original: English
ISBN10:
1411628179
ISBN13:
9781411628175
GPSR Manufacturer Reference:
[email protected]
Weight:
339 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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