Marketing Research for the Tourism, Hospitality and Events Industries

Name: Marketing Research for the Tourism, Hospitality and Events Industries
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Bonita Kolb

0 - Default Title

Description

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Product details

Edition:: 2
Number of Pages:: 202
Release Date:: 2025-06-20
Publication Date:: 2025-06-20
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032940409
ISBN13:: 9781032940403
GPSR Manufacturer Reference:: [email protected]
Weight:: 537 g
Height:: 175 cm
Width:: 250 cm
Thickness:: 16 cm

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