Marketing for Cultural Organizations

Name: Marketing for Cultural Organizations
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kolb, Bonita M.

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Description

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

Product details

Edition:: 1
Number of Pages:: 202
Release Date:: 2013-06-25
Publication Date:: 2013-06-25
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415626951
ISBN13:: 9780415626958
GPSR Manufacturer Reference:: [email protected]
Weight:: 451 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 16 cm

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