Absolute Essentials of Marketing Research

Name: Absolute Essentials of Marketing Research
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kolb, Bonita M.

0 - Default Title

Description

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

122

Release Date:

2024-10-07

Publication Date:

2024-10-07

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0367760347

ISBN13:

9780367760342

GPSR Manufacturer Reference:

[email protected]

Weight:

165 g

Height:

140 cm

Width:

216 cm

Thickness:

7 cm

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