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Managing Quality Cultural Tourism

By Priscilla Boniface

Managing Quality Cultural Tourism Law

Managing Quality Cultural Tourism

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Description
"Managing Quality Cultural Tourism" is an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume provides invaluable background to cultural tourism and then focuses on some of the important issues involved with the managing of a heritage site--education, entertainment and preservation, and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Product details
Edition:
1
Number of Pages:
140
Release Date:
1995-11-02
Publication Date:
1995-11-02
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415099854
ISBN13:
9780415099851
GPSR Manufacturer Reference:
[email protected]
Weight:
472 g
Height:
18.3 cm
Width:
26 cm
Thickness:
1.2 cm
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