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Advertising Account Planning

By Boling, Kelli S.

Advertising Account Planning

By Boling, Kelli S.

- Default Title
Description
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
208
Release Date:
2025-01-02
Publication Date:
2025-01-02
Publisher:
Rowman & Littlefield Publishers
Languages:
Original: English
ISBN10:
1538192462
ISBN13:
9781538192467
GPSR Manufacturer Reference:
[email protected]
Weight:
309 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
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