Advertising Account Planning

Name: Advertising Account Planning
Brand: Rowman & Littlefield Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Default Title

Description

An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Product details

Binding:

Paperback

Edition:

2

Number of Pages:

206

Release Date:

2025-01-22

Publication Date:

2025-01-22

Publisher:

Rowman & Littlefield Publishers

Languages:

Original: English

ISBN10:

1538192861

ISBN13:

9781538192863

GPSR Manufacturer Reference:

[email protected]

Weight:

307 g

Height:

152 cm

Width:

229 cm

Thickness:

11 cm

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