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Marketing and Smart Technologies

Product Image: Marketing and Smart Technologies

Marketing and Smart Technologies

- Default Title
Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2¿4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
760
Release Date:
2023-03-16
Publication Date:
2023-03-16
Publisher:
Springer
Languages:
Original: English
ISBN10:
9811692742
ISBN13:
9789811692741
GPSR Manufacturer Reference:
[email protected]
Weight:
1268 g
Height:
155 cm
Width:
235 cm
Thickness:
38 cm
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