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Mobile Marketing

By Thiago Bodruk

Mobile Marketing

By Thiago Bodruk

0 - Default Title
Description
Contemporary society is dynamic and interconnected by networks that enhance relationships between people. Thanks to new information and communication technologies, these connections have become permanent. Devices are extensions of the human body, enhancing the senses and increasing its capabilities, making the human body an extension of the network. In this scenario, it is not enough for companies to simply seduce consumers through non-interactive and biased advertising. Transmedia storytelling and media convergence give consumers a new perspective on interacting with brands. Immersion and the shopping experience are the key points of this new reality.
Product details
Binding:
Paperback
Number of Pages:
56
Release Date:
2025-10-26
Publication Date:
2025-10-26
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209145760
ISBN13:
9786209145766
Weight:
102 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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